1 Product or a lot...

See what Mike Dillard's point of vue about: Is this better to have 1 products/services to offer or a lot for your mlm company:

A few years ago I was building a team with a popular juice company that had one single product in their line.

This had become a growing trend after the success of Noni and Sea Silver – two companies that had broken sales records for the industry with single product based lines.

Without doubt, it was a phenomenon that caught everyone’s attention, and sparked much debate among distributors.

Is it better to have just one product, or should you have many to fit all the needs of your potential customers like New Vision, or Herbalife, Isagenix, or Melalueca?

For many people, logic dictated that having multiple products was an advantage.

But the numbers said differently, and this juice company became the third in a row to shatter all sales and growth records, despite their minimalist product line.

Why?

Having a single product based line was advantageous in many ways…

It created PERFECT focus and momentum throughout the company because every single distributor, was dealing with the same product.

Think of it as a bandwagon effect.

All of the conference calls, all of the tools, all of the websites, and all of the training were about one single product.

New distributors didn’t join and say, “So which products should I promote”, or “Which tools should I buy?”

Every distributor and every team was on the same page. This laser-like focus produced incredible results.

Having too many options creates fragmentation throughout the distributor force, with various teams using different methods, and tools to promote different products.
This creates confusion and doubt for new distributors who can’t help but wonder if there’s a better way being used by another team.

Focus is destroyed...

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